When it comes to Healthcare, what’s in a text?
Turns out, there’s a lot—every year hundreds of thousands of dollars are lost to mixed doctor appointments, many which could have been prevented with SMS messaging reminders. In a study conducted by NHS England, DNA (did-not-attend) rates decreased by 20% when patients received automated SMS messages that gave patients the option to change or accept alternative medical appointment dates. In fact, the survey showed that 91% of patients were open to going to last-minute appointments, and 50% of canceled appointments…